Customers are more likely to connect with verified accounts that have the green checkmark since they know they are dealing with a legitimate company. This leads to an increase in engagement rates overall. Connecting with your target audience on a deeper level, increasing conversion rates and better communication are all possible outcomes.
The Green Tick badge, raises awareness of your brand, even consumers who haven’t stored your phone number will be able to see the Green Tick emblem and your verified company name. As a result, your brand will be more noticeable to customers and will stand out in their conversations.
Your company has to utilize the WhatsApp Business API if it wants to get the Green Tick. A WhatsApp Business Solution Provider (BSP) is one way to apply. Here are some requirements that your company must fulfill:
Complete the Facebook Business Verification procedure. The second step of the procedure involves verifying your business using the Facebook Business Manager feature. Make sure that your business account is completely confirmed by supplying the papers that are required to verify the validity of your company.
Ensure a Consistent Brand Presence Because WhatsApp is a platform that analyzes brand familiarity, it is very necessary to ensure that your brand is consistently represented across all digital platforms. Having a robust presence on the internet raises the likelihood that you will be awarded the Green Tick.
Your BSP (SmartReply) will handle every step of the process of submitting your Green Tick. It is the procedure may take anything from a few days to several weeks, depending on the prominence and awareness of your company.
| Feature | Regular Business Account | WhatsApp Business API Green Tick Account |
|---|---|---|
|
Display Name |
Phone number❎ |
Verified business name✅ |
|
Green Tick Badge |
No❎ |
Yes✅ |
|
Branding |
Basic❎ |
Enhanced brand visibility✅ |
|
Trust & Credibility |
Moderate❎ |
High✅ |
A strong brand reputation, trustworthiness and authenticity are all represented by the WhatsApp Business Green Tick authentication, which is more than simply a label. While it may not be essential for every company, acquiring the Green Tick may dramatically increase your brand’s reputation and client involvement. Green Tick is an extremely significant tool for companies that depend extensively on WhatsApp as a means of communication.
No, the Green Tick is available only to businesses using the WhatsApp API.
The process can take from a few days to a few weeks, depending on your brand’s recognition and the completeness of your submission.
You can re-apply after addressing any issues highlighted by WhatsApp. Ensure your business meets all eligibility criteria before re-applying.
